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20% of E-mail Sent by Retailers is Opened on a Mobile Device


Tuesday, May 17, 2011, 13:37

This is a somewhat old news.

According to a study released in Jan 2011 by Knotice, 20% of E-mail Sent by Retailers is Opened on a Mobile Device. 

One out of every five marketing e-mails a retailer sends is opened on a mobile device, shows a new study of millions of e-mail messages from direct digital marketing firm Knotice. Users of the iPhone represented the most avid mobile e-mail readers. And mobile readers typically view their messages early in the morning or late at night, the study finds.

Knotice examined a sampling of 155.3 million e-mails sent across 12 industry segments in Q4 2010. It breaks out e-mail activity by industry and by mobile device. Of the 12 industries measured, retail had the highest percentage of mobile e-mail readers.

You can read the full report here.

Key observations of the report:

  • Of the 12 industries sampled, retail industry has the highest percentage of email readers.
  • Among the 20.08%, 11.99% were opened by iPhone users. 3.73%:iPad. 3.73%: Droid.
  • Most of those emails were opened during early morning.


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