37% cellphone users now own smartphones - Nielsen May 31

Nielsen released a report in May 31, 2011 saying that 37% mobile users now own smartphones.

37% mobile users own smartphones - Nielsen May 31 2011

Hungry for Data
Consumers with Android and Apple iOS smartphones exhibit data-intensive usage:

  • 74 percent of Android smartphone owners and 79 percent of iPhone owners report having downloaded apps in the past 30 days
  • 43 percent of Android owners and 46 percent of iPhone owners say they streamed online music or mobile radio in the past 30 days
  • 35 percent of Android smartphone consumers and 37 percent of iPhone owners report having watched video or mobile TV in the past 30 days

To read the full report, please go to Nielsen's website.


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